CREATIVE x OPERATOR
People Systems • Organizational Effectiveness • Experience Design
I work at the intersection of people, systems, and experience—finding where clarity breaks down and reshaping how work gets done so teams can move toward a shared vision.
At Steep Ravine Cabins on Mt. Tam, where the forest meets the ocean, snacking on Pacific Coast trail mix from the local grocery bulk bins.
Photo Credit: Dani Nomura Photography
I'm Phoebe. I've spent my career helping purpose-driven teams build their operations in contexts as varied as venture-backed startups, a bootstrapped B-Corp, a multi-entity shared services organization, a self-sufficient estate with its own fire department, a hospitality retreat reimagined from a corporate campus, and an emerging museum.
I've worked with distributed and hybrid teams since 2010, before it was the default. Geography has been one of my greatest teachers: it accelerates what breaks and reveals whether a system actually holds. I came up through exposure and opportunity, through being trusted to solve real problems in very different environments. I learned to design for what's actually there.
Systems either hold or they don't. The difference is rarely headcount or funding. It's whether someone was paying attention to both the structure and the people inside it, and whether those things are designed to meet.
That's where I build: operations for teams through growth and change. Sometimes that's designing what isn't there yet; sometimes it's tending fractures in what's already in place; sometimes it's building the programs that hold a team together through change. The challenges shift; the underlying thinking stays the same.
That same care runs through every part of my life: in how I enable teams with an ambitious mission, how I raise a child who's curious about the world, and how I center equity where I show up.
Working together, thinking together, or simply being in community—however you got here, I'm glad you arrived.
“There is nothing new under the sun, but there are new suns.”